I was disappointed with LG’s first TV ad for the G6, as it did a poor job of showing of some its best features – the durable build in particular. Thankfully, the newest ad for phone is both informative and clever.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Basically, LG built a giant, elaborate Rube Goldberg machine that ticks off the G6’s features one by one, from the water-proofing, to military standard drop resistance to the great HDR display. It’s worth noting the drop resistance won’t be totally helpful if the phone lands flat on its screen though – the Moto Z Force is still the only flagship with a screen that is pretty much unbreakable.
The ad above features a few cuts, but to reassure us that the machine does, in fact, work all the way through, LG has also has a one-take version of the video:
The G6 is going to have an uphill battle, considering the Samsung Galaxy S8 takes some of its best features – like the tiny bezels and long aspect ratio – and one-ups them, but by highlighting its real advantages over Samsung, the company stands a fighting chance. At the very least, it’s made up for the mess that was the G5.